We are a technology focused consulting, insight and transformation partner for our clients.

About us


DTAG helps brands invent tomorrow's world.

We are a group of leading businesses focused on consumer understanding and how to effect behaviour change. We specialise in enabling our clients to thrive at the nexus of cutting edge technology and human behaviour. Our 250 professionals are leading exponents of how brands need to evolve to thrive in today's technology-driven environment.

Our office networks in the US, Europe and Asia enable us to understand global trends and behaviours. With deep capabilities across consulting, insight and digital transformation, we can help clients achieve maximum impact fast. Our sectoral expertise in technology, entertainment, lifestyle, social and financial enables us to provide a holistic perspective. Over 150 leading global active clients in these sectors are testimony to the value we bring to bear on complex growth challenges.

DTAG's businesses service some of the leading global brands and companies in their respective sectors, with particularly comprehensive reach in the technology community.

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DTAG's businesses service some of the leading global brands and companies in their respective sectors, with particularly comprehensive reach in the technology community.

Hewlett Packard
Playstation
TikTok
Facebook
EA Games
King
Lloyds Banking Group
Peloton
Oxfam
Prudential
Loreal
Shell Energy
Carlsberg
BUPA Dental Care
Sony
British Red Cross
WWF
Zwift
Ralph Lauren
Iceland air
Klang
British Heart Foundation
Singtel
Scottish Widows

Capabilities


Consultancy

Consultancy


We specialise in strategic planning, brand strategy and innovation.

We work across the entire marketing cycle. From early stage opportunity identification and strategy development, we move through brand and proposition development, consumer targeting and segmentation and on to innovation and product and service development. As a result, we enable our clients to master the complexity of modern markets to drive change and unlock growth.

Insight

Insight


We deliver human understanding through global research solutions.

All customers are individuals, be they existing or future ones, and they don't always run to ‘type’. With digitally-led research solutions, we guide clients through the insight process. We uncover what drives customers as individuals, what makes them doubt, and what they will act on. Based on this, we identify the ‘so what’ and the ‘what's next’, delivering a solution to clients' challenges, helping them unlock growth, and make their mark.

Digital transformation


We transform customer experience through better communications.

Our technology, data and creative experts work with client teams on the inside to make the right connections with their customers on the outside. Combining consultancy, shared implementation and a range of expert managed services, we enable the organisational change required to transform customer experience.

Understand how to thrive in a technology driven world

People


DTAG's businesses employ 250 highly talented professionals

Contact Us

Any enquiries regarding DTAG please contact us via email hello@dtadvisorygroup.com

We are always keen to hear from prospective clients who might benefit from our unique perspective on how consumer behaviour is being changed by technology.

We'd also love to hear from talented professionals interested in being part of our journey.

Contact Us

Any enquiries regarding DTAG please contact us via email hello@dtadvisorygroup.com

We are always keen to hear from prospective clients who might benefit from our unique perspective on how consumer behaviour is being changed by technology.

We'd also love to hear from talented professionals interested in being part of our journey.